[Note: This post is geared for people who are starting out as Facebook Page administrators, managing a class, school, or district social media presence via an organizational Facebook Page.]You may have set up a class, school, or district Facebook page to connect with your audiences on social media. Maybe you created it as a page which is managed by a single–or limited number–of individuals to ensure that the page is content is moderated & reflects your social media & organizational standards. Maybe you’ve been moderately successful getting it of the ground for pushing out information, but are missing the interactivity people in your audiences have come to expect from social media.
One day you find that Visitor Posts are popping up on your organizational Page in a box entitled “Visitor Posts”. Congratulations! Someone’s listening and you’ve made contact. How do you respond?
You have two main tasks: determine whether the content posted aligns with your organization’s (class, school, or district’s) objectives and mission and/or serves its community? If not, click on the down arrow to the right of the post’s account name and you’ll find the options to:
- Hide from Page
- Delete from Page
- Report post
- Embed post
- Turn notifications (off or on so you can know when comments are added)
Your decision will depend on the content you see. If the content is clearly spam or offensive, go ahead and report the post. If the post is irrelevant, or not useful for your organization at the time, but you want to be able to see it later as the administrator, hide it from your audience using Hide from Page. If the content the other account posted in your Visitor Posts is relevant and useful to you or your audiences, let it keep it showing on your Page in the Visitor Post section.
But maybe that Visitor Post is so good you’d like to do more to connect with it, the person or organization behind that other account, and share. What do you do now?
- Like the post as your organizational Page identity.
- You may have a personal/professional identity on Facebook separate from the identity of the organization whose Page you manage. You want to keep this personal/professional identity separate from your actions as the organization’s (class, school, district’s) account that you are managing on Facebook. Make sure you are liking the post with your appropriate identity. To do this look in the shaded bar directly below the specific post in the Visitor Posts section. There will be an icon/avatar to the right of the “Like Comment” with a dropdown arrow. If the icon/avatar is your personal/professional & not your organizational one, be sure to switch it.
- Remember “liking” implies and endorsement, so you might want to do a little reconnaissance on the Facebook account that posted to your Visitor Posts section BEFORE you like it. What or whom you “like” in Facebook terms reflects on the professional/organizational reputation of your page. For example, if an account posts something kind about your Facebook Page content, and you visit that account’s page only to find slews of racist jokes posted there, think twice about “liking” that particular account’s Visitor Post and building seeming endorsements of that account’s content.
- Also, feel free to add a thankful or useful comment to the Visitor’s post if you feel so inclined. Interacting with it, boosts its presence in your Visitor Posts area.
- Share the content in your organizational Page’s timeline.
- Click on the day & time beneath the Visitor Post’s identity in your Visitor Posts section. This takes you to the original Visitor’s post.
- Below the content of the post is a bar with “Like Comment Share”. Click on Share.
- You have 3 options: Share Now (only Me), Share…, or Send as Message. Click on Share…
- You are taken to the “Share this [Link, Status, Photo, etc.]” window. Below the title of the window, use the drop down list to select the timeline you want to share it to: On your own Timeline, On a friend’s Timeline, In a group, On a Page you manage, in a private message. Select “On a Page you manage”
- This brings up some additional options. You will see two boxes that help you specify where the target Timeline is by selecting the Page you manage and the identity with which you are posting. Ensure that both boxes are set to the correct organizational Page, and the correct identity you want to use to share it in your organization’s Timeline.
- You’ll have an option to add a comment in the Share before it posts up to the Page Timeline. Feel free to post a thank you or other relevant comment.
- Below the content of the Visitor’s Post that you share, you have additional options for having the share be “Public” to all, or to limit your audience.
- Once your settings are correct, click the Share Link button in the lower right.
Hope this helps you as you begin to manage an organizational Facebook Page. If you have any other hints for newbies, feel free to share them here.